Venere.com

Venere.com was a website focusing on online hotel reservations. Its listing included various types of accommodation. Venere.com started in the year 1994 as Venere Net Srl, an online travel agency based in Rome, Italy.[1] In 2008, it was acquired by Expedia Group.[2] The president of the company was Johan Svanstrom.[3]

History

In 1994, four partners launched Venere.com and developed the first beta version of the hotel booking engine. In February 1995, the first marketing activities were launched for hotels in Rome and Florence. The first reservation arrived in June 1995. In 2001, Venere.com became a Joint Stock Company (Venere Net SPA) and opened international offices in London (Venere UK LTD) and Paris (Venere France SARL).[4]

In 2007, the global private equity firm Advent International acquired a 60% stake in Venere Net. Expedia acquired 100% of Venere.com in 2008.[5] In 2008, Venere.com acquired the Italian online hotel booking agency Worldby.com.[6]

References

  1. Venere.com Bloomberg L.P.^
  2. Expedia, Inc. Enters Into Agreement to Acquire Europe-Based Venere.com Expedia Group, July 15, 2008^
  3. Leadership ExpediaInc, retrieved 2015-07-16^
  4. About Venere^
  5. Expedia acquires Venere but what does it mean? Hotelblogs, retrieved 17 July 2008^
  6. Venere.com acquires Worldby.com www.eyefortravel.com, 2008-02-05, retrieved 2019-11-21^