Velcro Companies

Velcro IP Holdings LLC,[3][4][5] trading as Velcro Companies and commonly referred to as Velcro [1] is a British privately held company, founded by Swiss electrical engineer George de Mestral in the 1950s. It is the original manufacturer of hook-and-loop fasteners, which de Mestral invented.[3]

History

Swiss electrical engineer George de Mestral who studied at EPFL invented his first touch fastener when, in 1941, he went for a walk in the Jura mountains, and wondered why burdock seeds clung to his woolen socks and coat, and also his dog Milka.[3][6] He discovered it could be turned into something useful.[5] He patented it in 1955,[3][5] and subsequently refined and developed its practical manufacture until its commercial introduction in the late 1950s.

The fastener consisted of two components: a lineal fabric strip with tiny hooks that could 'mate' with another fabric strip with smaller loops, attaching temporarily, until pulled apart.[7] Initially made of cotton, which proved impractical,[8] the fastener was eventually constructed with nylon and polyester.[5][9]

De Mestral gave the name Velcro,[3][4] a portmanteau of the French words velours ('velvet') and crochet ('hook'),[3][5] to his invention, as well as to the Swiss company he founded; Velcro SA.[3]

The company continues to manufacture and market the fastening system. Originally envisioned as a fastener for clothing, today, Velcro is used across a wide array of industries and applications; including healthcare, the military, land vehicles, aircraft, and even spacecraft.[6]

"Velcro" is used by some as a genericized trademark,[10] and is additionally sometimes used as a verb.[4] In 2017, Velcro released a "Don't Say Velcro" campaign in an attempt to keep their brand name distinctive from other hook-and-loop fasteners to help keep their trademark protection.[11]

References

  1. Company Information www.Velcro.co.uk, Velcro IP Holdings LLC, retrieved 29 April 2021^
  2. Alfatex Group history www.Velcro.co.uk, Velcro IP Holdings LLC, retrieved 29 April 2021^
  3. Thomas Stephens. How a Swiss invention hooked the world www.SwissInfo.ch, Swiss Broadcasting Corporation SRG SSR, 4 January 2007, retrieved 9 May 2008^
  4. Velcro - Meaning of Velcro in English www.Lexico.com, Oxford English Dictionary online, retrieved 29 April 2021^
  5. Claire Suddath. A brief history of: Velcro Time, TIME USA, LLC., 15 June 2010, retrieved 29 April 2021^
  6. Who Invented VELCRO® www.Velcro.co.uk, Velcro IP Holdings LLC, retrieved 29 April 2021^
  7. Definition of Velcro Merriam-Webster Dictionary, retrieved 29 April 2021^
  8. Steven D. Strauss. The Big Idea: How Business Innovators Get Great Ideas to Market Kaplan Business, December 2001, retrieved 9 May 2008^
  9. Joseph A. Schwarcz. Dr. Joe & What You Didn't Know: 99 Fascinating Questions About the Chemistry of Everyday Life ECW Press, October 2003, retrieved 9 May 2008^
  10. Allyn Freeman. Why Didn't I Think of That: Bizarre Origins of Ingenious Inventions We Couldn't Live Without Wiley, September 1997, retrieved 2008-05-09^
  11. Holly Ramer. Velcro's video implores consumers to say 'hook and loop' USA TODAY, retrieved 2024-01-03^