Vel Soap or Vel Detergent (from the slogan "Mar-VEL-ous")[1] is a soap liquid detergent by Colgate-Palmolive. Introduced in the United States in the late 1940s,[2] the product has been sold in places such as Argentina, Mexico, Puerto Rico, Venezuela and other Latin American countries as well as in Scandinavia.[2][3] In Mexico, it was sold as Vel Rosita (Vel Pink). This was due to the liquid being pink as well as the bottles it was sold in.
References
- The Making of a Name: The Inside Story of the Brands We Buy Oxford University Press, 13 January 2005^
- Jim Cox. Sold on Radio: Advertisers in the Golden Age of Broadcasting McFarland, 23 May 2008^
- Colgate.com - News^