Veda Advantage Limited (commonly known as Veda; formerly Baycorp Advantage) was a credit reference agency in Australia and New Zealand. The company provided credit reporting, credit scoring, and marketing analytics services. It was acquired by Equifax in 2016.[1]
The company was the product of a merger of the Australian company Data Advantage and the New Zealand company Baycorp in 2001.[2] The change to the name Veda was prompted by the sale of Baycorp Collection Services, which retained the Baycorp name.[3]
History
Veda traces its origin to 1967, when a credit reference association was established in New South Wales.[4]