Varsity Brands, Inc. is an American apparel company owned by the private equity firm Kohlberg Kravis Roberts. It is primarily focused on academic apparel and memorabilia, with its operations split among two major subsidiaries, Varsity Spirit—which produces apparel and competitions in cheerleading; and BSN Sports, a distributor of sports uniforms and equipment.
History
In 2011, Herff Jones purchased[1] Varsity Brands. Its founder and CEO, Jeff Webb, became president and CEO of Herff Jones.[2] Herff Jones acquired BSN Sports in 2013.[3][4]
In June 2014, it was announced that the company would operate under the Varsity Brands name to reflect a more integrated operation.[4]