Informally, a vanity label (compare vanity press) is a record label founded as a wholly or partially owned subsidiary of another, larger, and better established (at least at the time of the vanity label's founding) record label, where the subsidiary is (at least nominally) controlled by a successful recording artist, designed to allow this artist to release music by other artists they admire.
The parent label handles the production and distribution and funding of the vanity label, but the album is usually released with the vanity brand name prominent. Usually, the artist/head of the vanity label is signed to the parent label, and this artist's own recordings will be released under the vanity brand name.
Creating a vanity label can be an attractive idea for the parent label, primarily as a "perk" to keep a successful artist on the label's roster happy and as a venue to bring fellow artists to the public's attention.[1]
Prominent vanity labels
See also
- Independent record label
- Lists of record labels
- List of largest music deals
- Music industry
- Music recording sales certification
References
- Adam Sandler. Vanity, thy name is not record label success Variety, 1995-09-04, retrieved 2025-05-08^
- Rock Star Vanity Labels - Blog - Mojo retrieved 2011-04-04^
- Terrorvision Discography Discogs, retrieved 30 April 2016