Van Rysel is a French cycling brand owned by Decathlon, specialising in the design and manufacture of bicycles and cycling equipment (road, gravel and triathlon). The name "Van Rysel" means "from Lille" in Flemish, in reference to the capital of French Flanders, where the brand was founded and designs its products.
History
The name "Van Rysel" translates from Flemish to 'From Lille.' This choice is a tribute to Decathlon's headquarters in Lille and the place where the bikes are designed, assembled, and tested. The nearby Roubaix and Flanders cobbles serve as a testing ground for quality and performance.
Decathlon has a rich cycling history, dating back decades. Formerly known as B'Twin, Van Rysel collaborated with professional teams like Cofidis and AG2R Prévoyance from 2000 to 2008, accelerating the development of bikes, textiles, and helmets.[1]
In November 2023, Decathlon was announced as the co-title sponsor of the team in a five-year deal. The team was called Decathlon-AG2R La Mondiale from 2024. Decathlon also replaced