Van Leeuwen Ice Cream is an American ice cream parlor chain.
History
Van Leeuwen began with a yellow food truck in New York City in 2008 operated by Pete Van Leeuwen, his brother Ben, and their Australian partner Laura O'Neill. The trio were seeking to make a “purer ice cream”. [1] Their yellow trucks sold flavors based on imported ingredients like Ceylon cinnamon, Sicilian pistachios, and vanilla from Papua New Guinea.[2] The American private equity firm Nextworld invested $18.7 million in the company in 2020. Van Leeuwen opened their 30th store in 2022 and has over 70 stores as of .[3][4] In November 2022, Van Leeuwen entered a settlement agreement with the New York City Department of Consumer and Worker Protection. The chain agreed to comply with a New York City law that banned retail stores from refusing to accept cash as payment and to pay $33,000 in outstanding civil penalties. Van Leeuwen had been violating the law since it went into effect in November 2020 and did not appear for any administrative hearings.[5]
External links
References
- https://www.wearebird.co/laura-oneill^
- Remy Tumin. Cash or Card for a Cone? Van Leeuwen Must Take Both, N.Y.C. Says. The New York Times, October 20, 2022, retrieved October 24, 2022^
- Courtney E. Smith. Van Leeuwen Ice Cream Opens First Dallas Location Eater Dallas, May 2, 2022, retrieved October 24, 2022^
- {{citeweb |url= https://vanleeuwenicecream.com/scoop-shops/ |title=Van Leeuwen Locations |website=Van Leeuwen Ice Cream |accessdate=December 31, 2024}}^
- Emma Orlow. Van Leeuwen Agrees to Accept Cash Following Settlement With NYC Over Cashless Ban Law Violations Eater NY, 2022-10-20, retrieved 2022-11-14^