Urge is a citrus-flavored soft drink produced by Coca-Cola Norway that was first introduced in the country in 1996, and later on was released in Denmark and Sweden.[2][3] It is the predecessor of the American soft drink Surge, which was introduced in the US in 1997. Urge was discontinued in Denmark and Sweden in 2001.[4] In Norway, Urge sales increased greatly over the years reaching a market share near 10%[5] despite receiving no marketing since its initial launch.
Launch
The product was first released on 22 April 1996 as a test product.[6] Originally bottled by