UniteUp! is a multi-dimensional idol project presented by Sony Music Entertainment Japan. It started with a YouTube channel created in November 2021, with songs from various artists released in the channel. An anime television series by CloverWorks ran from January 2023 to April 2023. A second season, titled ''UniteUp! -Uni:Birth-'', ran from January to April 2025.
As of 2026, the UniteUp! anime television series is distributed internationally by Aniplex of America in North America with the series streaming on the Crunchyroll service[1] and Muse Communication in Southeast Asia and Pacific.[2]
The series was announced during the Aniplex Online Fest 2022 event on September 24, 2022 and was produced by CloverWorks.[3] The anime is directed by Shinichiro Ushijima, with Rino Yamazaki overseeing series scripts, Majiro designing the characters and serving as chief animation director alongside Asami Komatsu and Yurie Hama, and Yuki Hayashi composing the music. It ran from January 7 to April 15, 2023, on Tokyo MX and other networks.[4]
On January 21, it was announced that episode 4 would be delayed to February 11 due to the COVID-19 pandemic.[5]
On July 30, 2023, a second season was announced.[6] The second season, titled ''UniteUp! -Uni:Birth-'', aired from January 11 to April 5, 2025.[7][8]
