Unikrn Inc. (styled as "Unikrn") is an esports betting and entertainment media company based in Miami, Florida.
In August 2021, international betting, gambling and interactive entertainment company Entain acquired Unikrn.[1][2]
Overview
Founded in November 2014, Unikrn primarily offers real money[3][4] and token-based wagering on competitive video game tournaments, otherwise known as esports.[5] Unikrn creates betting markets on esports (organized video game competitions) matches akin to traditional betting.[6]
History
The company was founded by Rahul Sood and Karl Flores in November 2014.
In 2016, Unikrn became an investor in BIG (Berlin International Gaming),[7] a professional Counter-Strike: Global Offensive team. Unikrn also has an investment in MAINGEAR,[8] a high-end PC manufacturer.
In the second quarter of 2017, Unikrn acquired LEET,[9] an esports startup based in Las Vegas, Nevada. Unikrn also owns an Indian-based esports company, DotaProHub.[10]
In November 2017, the company released UnikoinGold, an ERC-20 cryptocurrency, running on the Ethereum blockchain.[11][12][13]
In September 2020, Unikrn agreed to a settlement with the U.S. Securities and Exchange Commission after raising $31 million via a digital asset called UnikoinGold in an unregistered 2019 token sale of digital.[14] Unikrn volunteered to settle without a determination of guilt by paying a $6.1 million penalty to be paid via a Fair Fund to its token holders. Unikrn also undertook to disable UnikoinGold [15] Unikrn settled despite lack of consensus within the SEC that Unikoingold constituted a security, with Commissioner Hester M. Peirce saying, "I do not concur in my colleagues’ opinion that Unikrn’s token offering constituted a securities offering[...] By failing to challenge ourselves to experiment with new approaches to regulation, we, and those whose interests we are pledged to serve, risk surrendering the fruits of innovation. I respectfully dissent from the Commission’s actions today relating to Unikrn."[16] She further clarified, "[Unikrn] is not alleged to have engaged in any fraud."
References
- Online gambling company Entain buys esports betting startup Unikrn as it looks to triple its business CNBC, 12 August 2021, retrieved 3 September 2021^
- Gambling giant Entain puts £50m bet on esports The Times, 13 August 2021, retrieved 3 September 2021^
- Main information about the activities and objectives goldsbett.in, 2024-06-10, retrieved 2024-12-11^
- There's an easy way to bet on competitive video games Engadget, 29 April 2015, retrieved 2017-07-17^
- Gambling Comes to E-Sports with Unikrn The New York Times, 28 April 2015, retrieved 11 May 2017^
- Research and Markets. United States Online Gambling Industry Research 2023-2029: Cryptocurrency Gains Momentum, Rising Popularity of Esports, Operators Capitalize on Mobile-First Platforms GlobeNewswire News Room, 2024-10-09, retrieved 2024-12-11^
- eSports Betting Company Unikrn Invests In German CS:GO Team BIG SportTechie, 12 January 2017, retrieved 11 May 2017^
- Maingear, Unikrn Bet on PC Gaming's Future PCMag, 16 November 2016, retrieved 11 May 2017^
- Unikrn to acquire casino focused esports company LEET Esports Insider, 26 April 2017, retrieved 11 May 2017^
- Esports betting hub Unikrn buys statistics company DotaProHub venturebeat.com, 22 September 2015, retrieved 2017-09-19^
- Jonathan Shieber. ConsenSys Ventures has made its first four investments TechCrunch, retrieved 2017-12-20^
- Stan Schroeder. Mark Cuban-backed Unikrn to launch cryptocurrency for esports betting Mashable, retrieved 2018-01-15^
- Taylor Soper. Mark Cuban, Ethereum co-founder among big investors in Unikrn's digital token sale CNBC, 2017-09-25, retrieved 2018-01-15^
- In the Matter of Unikrn, Inc U.S. Securities and Exchange Commission, September 15, 2020^
- Unregistered ICO Issuer Agrees to Disable Tokens and Pay Penalty for Distribution to Harmed Investors SEC.gov, U.S. Securities and Exchange Commission, September 15, 2020, retrieved September 15, 2020^
- Statement on SEC Settlement Charging Token Issuer with Violation of Registration Provisions of the Securities Act of 1933 U.S. Securities and Exchange Commission^