Uncle Tobys is an Australian food manufacturing company which specialises in breakfast oat products. Since its foundation in 1861, the company has expanded its product range across the cereal and ready-to-eat snack market.[1] Uncle Tobys is a subsidiary of Nestlé, after being acquired in 2006. Uncle Tobys’ main factory is situated in the town of Wahgunyah, Victoria.
History
During the gold rush in Victoria, brothers Leonard and George Parsons left England for Melbourne and began manufacturing under the name John Bull Oats, and in 1861 established the Parsons Bros. company.[2] Parsons Bros. oats were marketed by Clifford Love & Co, which created the Uncle Tobys brand and logo for a new line of oats in 1893.[3]
In 1982, Clifford Love & Co. was merged with the consumer product division of a rival company, ICM Australia, to form Best Foods.