Ultra Brite is an American brand of toothpaste and tooth-whitener marketed by Colgate-Palmolive in the United States. Marketed as a whitening toothpaste, its active ingredients are baking soda, hydrogen peroxide and sodium monofluorophosphate.
Colgate-Palmolive introduced Ultra Brite toothpaste in 1967. Ultra Brite gained popularity at the time of its launch with a television and print commercial ad campaign, aimed at Baby Boomers, that stated, "Ultra Brite gives your mouth...[bling]...sex appeal!"[1] It was introduced as an imitator of Maclean's adult toothpaste, but was soon reformulated with a peppermint flavor to give it a more pleasant taste.[2] The paste was sold in the United Kingdom from the late 1970s, but was withdrawn in the 2000s owing to competitive pressures.[3]
In recent years, Ultra Brite has been marketed as an ultra low-budget toothpaste, with it generally having a lower unit cost than mainline Colgate toothpaste.
External links
- "Colgate Introduces A Value-Priced Multi-Benefit Toothpaste", Investor Relations Statement, August 20, 1998
References
- A Brush With History, Goldie Blumenstyk, The Chronicle of Higher Education, February 6, 2004. Google cached retrieved on July 12, 2007.^
- Joe Marconi. The Brand Marketing Book McGraw-Hill Professional, 1999^
- The White Smiles retrieved 2022-11-05