Tzomet Sfarim (, literally "book crossing") is the second largest bookstore chain in Israel, after its main national competitor Steimatzky.
History
In 1981 Yerid Sfarim ("book fair") was founded. By 2002 it had 15 branches. In 1996 Tzomet Sfarim Ltd. was founded. It grew to 14 branches in 2002. In 2002 the companies united under one brand, Tzomet Sfarim, with Modan Publishing House as a third investor. Initially the chain operated about 40 stores. Avi Schumer, co-owner, was CEO from its foundation.[1] By 2009 the chain had 80 stores.[2]
By September 2017 the main competitor, Steimatzky reduced its number of branches to 140, while Tzomet Sfarim upped to 96 stores.[3] The two companies control 80% of Israel's book market.[4] According to Schumer, the chain is interested in operating 100 stores at most; after reaching this number he prefers to invest only in larger stores, coffee houses, and customer experience.