21st century
In 2003, Typhoo was the third-best selling tea brand to consumers in Britain, measured by value. The largest was PG Tips Pyramid followed by Tetley.[4]
In October 2005, the Indian company Apeejay Surrendra Group purchased the brands for £80 million from Premier Foods and created The Typhoo Tea Company.[5][6] The brand continued to be manufactured at Moreton on the Wirral.
Record high material costs and adverse currency movements saw Typhoo Tea's profits plummet to a £20m loss in the year ending 31 March 2018. The tea maker recognised the year as one of the most challenging trading periods for the business in recent history.
Early in 2020, Typhoo Tea proposed cutting about a quarter of posts at its headquarters to safeguard the future of the company. The restructuring, which is subject to the outcome of a consultation, would see 55 full-time and 21 temporary jobs closed at the firm's factory in Moreton, Wirral, a spokesman said. [7] He said the plan came against "the backdrop of an increasingly challenging trading environment".
In 2020 Typhoo Tea reported mounting losses in a "watershed" year for the business, raising doubts about the brand’s ability to continue trading. They reported pre-tax losses of £29.9m for the 12 months to March 2019, up from £20m the prior year. The accounts warned that an inability to refinance or extend its financing agreements "represents a material uncertainty which may cast significant doubt over the company’s ability to continue as a going concern". Furthermore, the accounts stated there remained a "high level of uncertainty" as to the impact of the coronavirus outbreak, despite reporting an upward trend in supermarket sales under lockdown. Typhoo blamed its poor performance on the decision to continue to pursue an "aggressive" sales growth strategy focused on boosting its own-label business.
In 2021, Typhoo was acquired by British private-equity firm Zetland Capital.[8]
In March 2023, Typhoo announced it was closing its Moreton factory and outsourcing production.[9] In August 2023, trespassers broke into the factory, causing "extensive damage" and making the site "inaccessible". This hampered the firm's ability to fulfil tea orders and accelerated the final migration from the site and sale, which took place in June 2024 for the reduced price of £4.3m as a result of damage from the trespass. [10]
In November 2024, Typhoo fell into administration, citing a sales slump, deepening losses and rising debts.[11] In December 2024, Typhoo Tea was acquired for £10.2m by Manchester-based consumer goods wholesaler Supreme.[12] In April 2025, Supreme opened a new Typhoo Tea factory in Gloucester called The Plant.[13]
