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Tutti Frutti Frozen Yogurt

Tutti Frutti Frozen Yogurt is an American retail chain of self-serve frozen yogurt.[1] Tutti Frutti has over 100 outlets in California and other states in the US.[2]

History

Introduced in 2008 to the United States consumers, Tutti Frutti Frozen Yogurt expanded to many other countries, including Brazil[3] and Malaysia in 2009, United Arab Emirates in 2010, and the United Kingdom[4] in 2011.

Naza Group

Naza Tutti Frutti's operations include the expansion of the brand in Malaysia, Singapore, Thailand, Cambodia, and Brunei.[5] Its first flagship store opened in October 2009.[6] By the end of 2009, they had plans for another 4 stores,[7] "25 outlets by the end of 2010, [double that] by 2012,[8]" or 30 outlets by March 2011.[9] In April 2012, the number of Tutti Frutti retail outlets has reached 90 overall, 85 of which are located in Malaysia.[6]

Although it had never been a part of their franchise fees, they have tentative plans to implement the royalty fees in the year 2015.[10]

TFUK

Tutti Frutti United Kingdom (TFUK) enters the European market with its first store located in Covent Garden, Central London on December, 2011. As of November 2013 the Covent Garden (London) branch is closed.

TFUK has previously sponsored Danny Webb in the 2012 Grand Prix motorcycle racing in Qatar[11] and Brad Binder,[12] MotoGP rider.

In the February/March 2012 issue of United Kingdom's Better Business magazine, it was featured as a franchise with good prospects.[13]

Locations

According to the store locator on Tutti Frutti corporate website, Texas, Louisiana, and Florida rank behind California in terms of having the most number of Tutti Frutti stores.

Internationally, Tutti Frutti is present in Australia, Bahrain, Brazil, Canada, Jamaica, Malaysia, Mexico, Nigeria and United Arab Emirates and been previously in Armenia, Brunei, Cambodia, China, Colombia, Costa Rica, Dominican Republic, India, Indonesia, Macau, Pakistan,[14] Peru, Philippines, Russia, Qatar, Singapore, Tahiti, Taiwan, United Kingdom and Vietnam.

Due to a negative reception, Tutti Frutti's entry into Hong Kong resulted in closure of all seven of its store locations in Hong Kong and the surrounding area.

See also

References

  1. Mark Fisher. Frozen yogurt chain opens first Dayton-area location, with more on the way Dayton Daily News, 16 November 2011, retrieved 9 August 2012^
  2. Andrew F. Smith. Fast Food and Junk Food: An Encyclopedia of What We Love to Eat ABC-CLIO, 31 December 2011, retrieved 14 September 2013^
  3. Tutti Frutti aims to expand in Northeast Portal Fator Brasil, 2012-01-10, retrieved 14 August 2012^
  4. Abdul Ghoni Ahmad. Young Malaysian Entrepreneurs Open UK's First Tutti Frutti Outlet ntv7 News Portal, 2011-12-18, retrieved 2012-08-14^
  5. Bandar Seri Begawan. Tutti Frutti to open in Brunei by Feb 2011 The Brunei Times, 2010-12-25, retrieved 2012-08-14^
  6. Naza Tutti Frutti attributes success to word of mouth testimonials The Stars Online, 2012-04-18, retrieved 2012-08-14^
  7. Hamisah Hamid. Naza Tutti Frutti expects fruitful growth in first year Business Times, 2009-10-22, retrieved 2012-08-14^
  8. Kamarul Yunus. Naza to open maiden Tutti Frutti outlet by September Business Times, 2009-07-23, retrieved 14 August 2012^
  9. Bernama. Tutti Fruitti To Open 10 New Frozen Yoghurt Outlets Next Year Ministry of Domestic Trade, Co-operatives and Consumerism, 2010-12-17, retrieved 2012-08-14^
  10. Cheryl Yvonne Achu. Naza Tutti Frutti eyes Africa and Middle East Business Times, 2012-06-18, retrieved 14 August 2012^
  11. Zaharah Othman. Tutti Frutti UK sponsors Webb The New Straits Times Press, 1 April 2012, retrieved 8 August 2012^
  12. Glenn Watkins. Update: Pics from the paddock at Qatar SoMotogp, retrieved 9 August 2012^
  13. Cheryl Rickman. A Franchise that's Bearing Fruit Better Business UK, 2012-02-01, retrieved 2012-08-14^
  14. MENATutti Frutti frozen yogurt launched in the UAE MENANN Business News Network, retrieved 9 August 2012^