Turning Mecard (, a transliteration), released as Mecard in the United States, is a South Korean toyline and media franchise launched in 2014, developed for toy company Sonokong by Choirock (Sonokong's multimedia production arm). The toyline involves a model car that, using a card, transforms into an animal-shaped mecha.
Outside South Korea, it is marketed and distributed by American company Mattel, which formed a partnership with Sonokong and acquired a 12% equity stake in the South Korean company in 2016.
Line-ups
- Turning Mecard (released as Mecard in the United States)
- Turning Mecard W
- Turning Mecard R
- Dino Mecard : a spin-off featuring dinosaur-shaped toys.
- Ghost Mecard
- Bbasha Mecard
- Mecard Ball