'''Tune Talk Sdn. Bhd., doing business as Tune Talk''', previously was a mobile virtual network operator (MVNO) riding on the network of Celcom Berhad. Since 2025, Tune Talk has now become a fully cloud-enabled telco, together with Amazon Web Services (AWS), being the first in Malaysia to do so.[1] Tune Talk entered into an MVNO agreement with Celcom in December 2008. In November 2024, co-founder Gurtaj Singh Padda became the majority shareholder and assumes the role of Executive Director and CEO.[2]
Tune Talk Sdn. Bhd. officially launched its commercial service on 19 August 2009 with a pre-fix "010" cellular service by offering lower IDD calling up to 10% cheaper compared with competitors.[3]
Tune Talk's business model emphasizes customer care service and customer experience. It has an in-house customer care department and social media team.
Works are underway to transition the company into a mobile network operator status, having completed migration to the cloud with AWS. Currently, Tune Talk is a MVNO with a licensed Network Service Provider and Application Service Provider with Numbering Block sanctioned by the Malaysian Communications and Multimedia Commission (MCMC)