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Trymedia

Trymedia Systems, Inc. is a division of RealNetworks that provides digital distribution services based on its proprietary ActiveMARK DRM and digital distribution technology. Trymedia is headquartered in San Francisco, with offices in Berkshire and Alicante.[1]

Overview

Trymedia was founded in 1999 as Trymedia Systems, Inc. by cousins Alex Torrubia and Andres Torrubia. The company was launched in Spain, and after a round of fund-raising in New York, relocated to San Francisco.[2][3] Macrovision acquired Trymedia for US$34 million on July 26, 2005. With the acquisition, Macrovision launched a new games division, Trymedia Games Division, based around Trymedia employees.[4] Trymedia was not a profitable operation, losing $14.5 million on revenue of just over $9 million in 2007.[5] On February 22, 2008, RealNetworks announced it had acquired Trymedia from Macrovision for an undisclosed sum,[6] reported in a Macrovision conference call to be $4million.[7]

Trymedia operates an online network of digitally distributed computer games. The network is integrated into Microsoft's digital locker service,[8] and provides white label online retail services to affiliates such as Electronics Boutique and GameSpot.[9]

ActiveMARK

ActiveMARK is a technology suite of Trymedia for secure digital distribution. It provides DRM protection for software distributed digitally or by CDs/DVD, along with commerce, distribution, administration and marketing services.[10]

Trygames

Trygames, a division of Trymedia, was a retail website offering computer games from the Trymedia games network for download, trial and purchase. It was launched in 2001.[11] The Trygames website was closed and redirected to the GameHouse website in 2014.[12]

See also

References

  1. Directions Trymedia, retrieved May 4, 2007^
  2. Adrienne Sanders. Anti-piracy firm nets booty, sails on San Francisco Business Times, March 25, 2005, retrieved May 4, 2007^
  3. Curtis Lee Fulton. Media Companies 'Still Don't Get It, God Bless 'Em' The Online Reporter, May 6–10, 2002, retrieved May 4, 2007^
  4. Adrienne Sanders. Macrovision: Wooing Trymedia Systems on the sly at E3 San Francisco Business Times, August 5, 2005, retrieved May 4, 2007^
  5. Dan Richman. Seattle's RealNetworks acquires most of games-maker Trymedia Seattle Post-Intelligencer, February 22, 2008, retrieved March 7, 2008^
  6. RealNetworks to acquire Trymedia from Macrovision RealNetworks, February 22, 2008, retrieved March 7, 2008^
  7. RealNetworks buys Macrovision subsidiary Puget Sound Business Journal, February 22, 2008, retrieved March 7, 2008^
  8. Macrovision Works With Microsoft to Deliver Over 1,000 Popular Games and Software Programs Online at Windows Marketplace Macrovision, December 20, 2006, retrieved May 8, 2007^
  9. Portal / Retail Partners Trymedia, retrieved May 4, 2007^
  10. Simon Carless. Gamasutra - The Art & Business of Making Games www.gamasutra.com, retrieved March 11, 2021^
  11. Trygames Site Review Download Free Games, retrieved May 4, 2007^
  12. {{webarchive |url=https://web.archive.org/web/20141011201454/http://www.trygames.com/|date=October 11, 2014}}^