Trumpet is a New Zealand brand of coned ice cream made by Tip Top.[1] Launched in 1964, over 13 million Trumpets are produced each year in Mount Wellington, Auckland. Chocolate is the most popular flavour.
History
Trumpet was launched in 1964 by Tip Top, and was trademarked in 1991.[2] Originally Trumpets did not have a chocolate tip on the bottom, or have a chocolate layer inside in the cone, which caused the cones to get soggy. The lack of chocolate was due to the fact that at the time of the product's creation, mass-produced ice creams were mostly just cones with ice cream. Because Tip Top factories already had about 50 tonnes of chocolate to use for their other brands, the company started spraying chocolate in the cone to fix the sogginess, which causes some chocolate to sink to the bottom and create a chocolate tip.[3]
Advertisements during the 1980s featured now supermodel Rachel Hunter aged 15 at the start of her career, who is known by many as the "Trumpet girl".[4]