Truecaller

Truecaller is a smartphone application that has features of caller ID, call-blocking, flash-messaging, call-recording (on Android up to version 8), chat and voice by using the Internet. It requires users to provide a standard cellular mobile number for registering with the service. The app is available for Android[1] and iOS.[2]

History

Truecaller is developed by True Software Scandinavia AB, a public company listed in Sweden with a head office in Stockholm, Sweden, founded by Alan Mamedi and Nami Zarringhalam in 2009,[3] but most of its employees are in India.

It was initially launched on Symbian and Windows Mobile on 1 July 2009. It was released for Android and Apple iPhone on 23 September 2009, for BlackBerry on 27 February 2012, for Windows Phone on 1 March 2012, and for Nokia Series 40 on 3 September 2012.

As of September 2012, Truecaller had five million users[4] performing 120 million searches of the telephone number database every month.[5] As of 22 January 2013, Truecaller reached 10 million users.[6] As of January 2017, Truecaller had reached 250 million users worldwide.[7] As of 4 February 2020, it crossed 200 million monthly user-base globally, of which 150 million were from India.[8][9]

On 18 September 2012, TechCrunch announced[10] that OpenOcean,[11] a venture capital fund led by former MySQL and Nokia executives (including Michael Widenius,[12] founder of MySQL), were investing US$1.3 million in Truecaller to push Truecaller's global reach.[13] Truecaller said that it intended to use the new funding to expand its footprint in "key markets"—specifically North America, Asia and the Middle East.[14]

In February 2014, Truecaller received US$18.8 million in funding from Sequoia Capital, alongside existing investor OpenOcean, Truecaller chairman Stefan Lennhammer, and an unnamed private investor. It also announced a partnership with Yelp to use Yelp's API data to help identify business numbers when they call a smartphone.[15] In October of the same year, they received US$60 million from Niklas Zennström's Atomico investment firm and from Kleiner Perkins Caufield & Byers.[16]

On 7 July 2015, Truecaller launched its SMS app called TrueMessenger exclusively in India. TrueMessenger enables users to identify the sender of SMS messages. This launch was aimed at increasing the company's user base in India[17] which are the bulk of its active users. TrueMessenger was integrated into the Truecaller app in April 2017.[18]

In December 2019, Truecaller announced it plans to go public in an IPO in 2022.[19] Truecaller has launched the Covid Hospital Directory keeping in mind the increasing cases of corona infection in India. Through this directory, Indian users will get information about the telephone number and address of Covid Hospitals.[20]

In January 2025, Truecaller added real-time Caller ID and spam-blocking for iOS 18.2 users, functionality previously available to Android phone users.[21][22][23]

Competitive and regulatory landscape

Truecaller gets about 75% of its revenue from India. The Indian regulatory body TRAI has a competing service for Caller ID based on CNAP (Caller Name Presentation).[24] This would enable caller ID without the use of any apps.[25] There were small tests done in June/July 2024.[26] If this is rolled out pan India, analysts expect this to substantially impact the usage of Truecaller in India.

Indian data privacy act which will come into force in later 2024 is also expected to negatively impact Truecaller in India. When this is in force, Truecaller will not be able to collect and use unconsented data which powers their caller ID database.

In a lawsuit in Nigeria, Truecaller defended[27] their security and privacy policy stating that the users whose phone books were uploaded by Truecaller are the data controllers and that Truecaller is merely a data processor. This is different from Europe where they do not seem to upload users' phone books as it may run afoul of GDPR. There are now 2 more lawsuits against Truecaller in Nigeria seeking to end Truecaller's unconsented data practices (ONWUBUARIRI vs TRUECALLER INTERNATIONAL LLP and OKAFOR vs TRUECALLER INTERNATIONAL LLP).

In Aug/Sep 2024, the Indian regulatory body TRAI started cracking down on tele spammers. They instructed telecom providers to terminate all telecom resources of unregistered tele marketers (UTMs). This enforcement started in late August and is leading to a massive termination of spamming numbers[28] and blacklisting their companies so that they cannot get any phone numbers from any other providers for 2 years. If this is (even partially) successful in disconnecting the top spamming companies, it may lead to a massive reduction in spam calls and thus reducing the number of ads shown by Truecaller.

In Feb 2025, IMY (Integritetsskyddsmyndigheten) which is Sweden's GDPR regulator started an investigation/supervision into the data practices of Truecaller. The decision is awaited.

Security and privacy issues

On 17 July 2013, Truecaller servers were allegedly hacked into by the Syrian Electronic Army.[29] E Hacking News reported the group identified 7 sensitive databases it claimed to have exfiltrated, primarily due to an unmaintained WordPress installation on the servers.[29] Claims made regarding the size of the databases were inconsistent. On 18 July 2013, Truecaller issued a statement on its blog stating that their website was indeed hacked, but claiming that the attack did not disclose any passwords or credit card information.[30]

Truecaller uploads users' stored contacts to their servers to form a database of phone numbers.[31][32] This may violate GDPR and similar regulations in multiple countries.

Truecaller also tracks phone calls made by non-users to users (and vice versa) and hence collects information about those non users in detail. These non-users don't have a way to stop this data collection.

In November 2019, India-based security researcher Ehraz Ahmed discovered a security flaw that exposed user data as well as system and location information. Truecaller confirmed this information and the bug was immediately fixed.[33][34]

Multiple times in 2020 and 2021, there were reports about a massive Truecaller database leak on the internet. The reports surfaced again in 2024. The leaked database has information regarding users' (and non-users') phone numbers, names, phone carrier, tags, email addresses, etc.

See also

  • CallApp
  • RealCall

References

  1. Truecaller - Android-apps op Google Play retrieved 2012-10-10^
  2. Truecaller - worldwide number search and spam filter for iPhone, iPod touch, and iPad iTunes App Store, 2012-09-27, retrieved 17 September 2017^
  3. Dagens P Sredaktion. About Truecaller retrieved 20 April 2016^
  4. Richard Rönnklint. Truecaller når 5 miljoner medlemmar AppLovin, 2012-09-04^
  5. {{Forummag |first=Patrik |last=Harald |url=https://forum-mag.fi/open-ocean-investerar-i-svenska-truecaller |title=Open Ocean investerar i svenska Truecaller |trans-title=Open Ocean invests in Swedish Truecaller |language=sv |date=2012-09-19 }}^
  6. David Meyer. Big in India, Swedish phone directory service Truecaller hits 20M user milestone Gigaom, 2013-01-22, retrieved 22 January 2013^
  7. Truecaller in 2017 Truecaller Blog, 2017-01-18, retrieved 2017-11-30^
  8. Truecaller crosses 200 mn monthly user-base globally; ushers in 150 mn Indians www.livemint.com, 2020-02-04, retrieved 2020-02-04^
  9. Hemani Sheth. Truecaller hits the 200-million mark in monthly active users @businessline, 4 February 2020, retrieved 2020-02-04^
  10. Natasha Lomas. Open Ocean Invests $1.3M To Push Crowdsourced Directory Truecaller's Global Reach TechCrunch, (TechCrunch was owned by AOL as of 2012), September 18, 2012, retrieved July 24, 2017^
  11. Investor in Community and Open Source Business Open Ocean Capital, 2012-09-19, retrieved 19 September 2012^
  12. Emanuel Videla. Miljonregn över svenska Truecaller IT24/IDG, 2012-09-19, retrieved 2012-10-10^
  13. Nick Clayton. Truecaller Collects $1.3 Million for Crowd-Sourced Phone Book Tech Europe - Wall Street Journal, 2012-09-20, retrieved 4 August 2017^
  14. Natasha Lomas. Open Ocean Invests $1.3M To Push Crowdsourced Directory Truecaller's Global Reach TechCrunch, 2012-09-18, retrieved 25 June 2017^
  15. Jordan Crook. Truecaller Lands $18.8M Series B From Sequoia, Partners With Yelp To Verify Business Numbers Tech Crunch, 2014-02-06, retrieved 25 June 2017^
  16. Sweden's Truecaller clinches $60 million in venture capital funding Reuters, retrieved 8 October 2014^
  17. Amit Agarwal. Truecaller Launches SMS App In India, Aims 150 mn Users Base Digital World, 2015-07-07, retrieved 23 July 2015^
  18. Take Back Control of Your SMS Inbox Truecaller Blog, Truecaller, 2017-04-03, retrieved 2021-02-19^
  19. Nicolas Rolander. Truecaller Branches Out to Fintech Ahead of Potential IPO Bloomberg, 2019-12-18, retrieved 31 December 2019^
  20. Truecaller Launches Covid Hospital Directory, To Get Phone Number Information of Covid Hospitals Gadgets Techly360, 29 April 2021, retrieved 2021-04-29^
  21. 'Your iPhone will never be the same': Truecaller updates iOS app with big features Business Today, 2025-01-22, retrieved 2025-01-22^
  22. Jagmeet Singh, Ivan Mehta. Truecaller brings real-time caller ID to iPhone users TechCrunch, 2025-01-22, retrieved 2025-01-22^
  23. Truecaller Finally Brings Real-Time Caller ID to iPhones – How to Use News9live, 2025-01-22, retrieved 2025-01-22^
  24. TRAI releases Recommendations on 'Introduction of Calling Name Presentation (CNAP) Service in Indian Telecommunication Network' Telecom Regulatory Authority of India, 23 February 2024^
  25. Reverse Phone Lookup & Search claritycheck.com^
  26. S. Ronendra Singh. Telecom operators kick off trials for Calling Name Presentation service BusinessLine, 14 June 2024^
  27. Olumide Babalola on LinkedIn: OBLP v Truecaller linkedin.com^
  28. Trai's crackdown on pesky calls: Telcos block 2.75 lakh telephone numbers, 50 firms The Economic Times, 3 September 2024^
  29. Sabari Selvan. Truecaller Server hacking eHacking News, 2013-07-17, retrieved 18 July 2013^
  30. Truecaller Statement post hacking Official blog, Truecaller, 2013-07-18, retrieved 26 November 2019^
  31. Cyanogen Taps Truecaller in Effort to Build a Better Mobile OS www.linuxinsider.com, 8 May 2015, retrieved 2016-01-20^
  32. Pallab De. How Truecaller Finds Numbers Pallab dot Net, retrieved 2016-01-20^
  33. Researcher Discovered A Critical Security Flaw In The Truecaller App Mashable India, 26 November 2019, retrieved 28 November 2019^
  34. Security Flaw In Android, iOS Phone App: 'Immediate Fix' For 150 Million Users Forbes, retrieved 27 November 2019^