True is an American brand of cigarettes, currently owned by Reynolds American and manufactured through its subsidiary R.J. Reynolds. The brand was created and formerly owned by the Lorillard Tobacco Company.
History
True was introduced in September 1966 by Lorillard in 10 major U.S. markets, with national distribution beginning on November 1, 1966. The tagline for the new brand was "Shouldn't your brand be True?".[4] The cigarette, when first introduced, was full flavored. It was later available in a reduced tar and nicotine version during the 1970s and 1980s. During that time, True deceptively targeted people who wanted to quit smoking ("Considering All I'd Heard, I decided To Either Quit Or Smoke True. I Smoke True.").[5][6]
True cigarettes, like Parliament cigarettes