Tru Blu Beverages is an Australian soft drink producer. 1 in 6 beverages purchased by Australian consumers through supermarkets is made by Tru Blu Beverages. Employing 400 people nationally, they are an important manufacturer in the Australian business sector, and are the No. 3 non-alcoholic, non-dairy beverage manufacturer in Australia. The beverages are sold nationally through leading supermarkets (Coles, Woolworths, IGA), corner stores, petrol and convenience outlets. The company has factories in 3 states and offices in each major capital city.[1]
In 2011, Asahi Holdings (Australia) Pty Ltd acquired P&N Beverages Australia Pty Ltd, simultaneously divesting the cordial and carbonated soft drink business of P&N to the newly established Tru Blu Beverages Pty Ltd, and retained the water and fruit juice business of P&N. They produce over 20 brands across soft drink, cordial, sparkling mineral water and energy drinks.[2] Below is a list of some of the brands produced and sold by Tru Blu Beverages:
LA ICE, LA maxi ICE, Diet Rite, Tiger Ginger Beer, Glee, Capri, Waterfords Lite & Fruity, Wicked, Yankee Root Beer, McSars, Ceda Creaming Soda, Lido Lemonade, Juicee, Club Dry Ginger, Pub Squash, Brewers Choice Ginger Beer, Passion Crush