Toyota Motor Sales, USA, Inc. (TMS, also known as Toyota USA) is the North American Toyota sales, marketing, and distribution subsidiary devoted to the United States market. Founded in 1957 in California, TMS currently employs more than 6,500 people. As of spring 2017 Toyota moved to a new campus in Plano, Texas. Construction of this new facility began in the fall of 2014,[1] and is located at the corner of Texas State Highway 121 and Legacy Drive, across the street from the FedEx Office Headquarters, and the J. C. Penney World Headquarters. The former location of Toyota's headquarters was Torrance, California, where they supervised 14 regional offices. TMS oversees the sales of Toyota and Lexus products in 49 states through a network of over 1,200 Toyota dealers (of whom more than 900 also previously sold Scion vehicles) and over 200 Lexus dealers. California has the greatest number of Toyota dealerships of any other state at 172 dealerships. Toyota vehicles in Hawaii are distributed by Servco Pacific. TMS develops Toyota's television campaigns and other nationwide marketing materials, and supervises dealer marketing to ensure that dealers present a uniform image. TMS also manages regional distribution, which occurs through 12 parts centers and five vehicle centers. James E. Lentz III is the president of TMS.[2][3]
Corporate affairs
Corporate headquarters
Plano headquarters move
In 2014 Toyota announced it was moving its United States headquarters to Plano, Texas in the Dallas-Fort Worth area. The new headquarters will have around 4,000 total employees, including about 2,000 employees from the current headquarters and 1,000 employees from Toyota Financial Services, which also was in Torrance. The company plans to permanently move most employees by the time of completion of the new headquarters, late 2016 or early 2017, while initially the company will open a temporary office in Texas and move small groups of employees there in the interim.[4] The administration of the Dallas Japanese School, the supplementary Japanese school serving Japanese citizen and Japanese American children living in the DFW area, stated that it expected to receive an additional 150 students due to the headquarters move.[5]
On Tuesday April 29, 2014,
Products
Current Toyota products
Passenger cars
- Corolla (gasoline and hybrid)
- Camry (hybrid)
- Crown (hybrid)
- Mirai (fuel cell vehicle)
- Prius (hybrid)
- Prius Prime (hybrid)
Sports Cars
- GR86
- GR Corolla
Distribution
In early 1968, Jim Moran was contacted by a friend from Chicago who said that Toyota wanted to establish a dealer network in the Southeast U.S. and wanted to talk to him. Moran asked what a Toyota was. The company had been unsuccessful at breaking into the American market at the end of the 1950s and was trying again. Moran declined, but his friend was insistent that Moran drive one. According to Moran, he tested everything to see if it would break. While cruising at 55 mph on the interstate, Moran shifted into reverse, and the engine and transmission survived. Moran concluded that although Toyotas weren't as stylish or comfortable as domestic vehicles, they were well-built, reasonably priced, and destined to change the automotive business.[12] On October 26, 1968, he entered into an agreement to distribute Toyota vehicles from the Port of Jacksonville and Southeast Toyota Distributors (SET) was founded that year.[13]
There was a similar story for Thomas H. Friedkin. During the 1960s, one of Friedkin's hobbies was racing cars. He was friends with Carroll Shelby, famous for designing the AC Cobra and the Shelby Mustang. Shelby had turned down an offer to become a distributor for Toyota because Lee Iacocca told Shelby that "the domestic makers were going to push the Japanese back into the ocean".[14]
Marketing
Toyota Motor Sales USA purchased the naming rights to the Toyota Center in Houston, Texas in 2003. The 20-year deal was worth $95 million; $4.75 million per year. It was the 10th most expensive naming deal for an NBA facility.[18] The arena is home to the Houston Rockets of the National Basketball Association and was the first time a sports facility in Houston was sponsored by an international company.[19]
See also
- Toyota Motor North America
- Gulf States Toyota Distributors
- Southeast Toyota Distributors
- Toyota USA Automobile Museum
- History of the Japanese in Los Angeles
External links
References
- Jerry Hirsch and David Undercoffler, Toyota to move jobs and marketing headquarters from Torrance to Texas, Los Angeles Times, April 27, 2014^
- Toyota USA | Toyota Operations Map | Design, Engineering & Marketing^
- Micheline Maynard. Toyota May Make Prius a Brand and Widen the Model Lineup The New York Times, 2008-10-09, retrieved 2023-02-05