Toymaster is a British buying group association of independently owned toy stores, founded in 1977.[1] Whilst some members brand themselves as Toymaster, others choose to retain their own branding to promote their independence.[2]
Toymaster is famous for its mascot of an orange puppy wearing a yellow T-shirt and trousers. In 2012, the puppy was named Toby.[3] As of June 2021, the association has members spanning the United Kingdom and Ireland, as well as outlets in Jersey, Guernsey and a store in Malta.[4]
Background
The member stores comprise a variety of different outlets, including toy stores, garden centres, department stores, post offices and others.[5]