Today
Tower operates across New Zealand and the Pacific Islands,[4] providing personal lines and SME insurance for more than 319,000 customers,[26] (~10% of the personal lines market).[27] The company is currently the only insurer listed on the New Zealand Stock Exchange (NZX), having rejoined the NZX Top 50 in 2024, and has reported strong profit growth in recent years.
In May 2025, Tower reported its result for the half year to 31 March 2025 recording an underlying net profit after tax of $61.7m ($36.6m in HY24) and a reported profit of $49.7m (vs 36.0m in HY24).[28]
Tower's head office is located in a 6 Green Star building on Fanshawe Street, Auckland.[29]
Tower's recent awards include 2025 and 2024 Canstar Home & Contents Insurer of the Year,[30] 2025 Canstar Outstanding Value Winner, 2024 IBANZ Top Insurance Employers Award,[31] 2024 IBANZ 5-Star Diversity Equity and Inclusion Award,[32] 2024 IBANZ 5 Star Innovators Award, 2024 IBANZ 5-Star Claims Award,[21] Excellence in Workplace Diversity, Equity and Inclusion Award at the 2024 New Zealand Insurance Industry Awards, 2023 & 2024 Canstar Home & Contents Insurance Outstanding Value Award, 2023 Canstar Innovation Excellence Award for its flood risk rating tool,[33] 2023 & 2024 Canstar Outstanding Value International Travel Insurance Award, 2023 & 2024 Canstar Outstanding Value Trans-Tasman Travel Insurance, 2024 Canstar Outstanding Value Cruise Travel Insurance, 2024 Canstar Outstanding Value Seniors Travel Insurance, 2022 & 2021 Canstar Car Insurer of the Year Award & Canstar Outstanding Value Car Award,[34] 2022 Insurance Asia Insurtech Initiative of the Year – New Zealand[35] and the 2022 Insurance Business New Zealand General Insurer of the year.[36]
Tower was the first New Zealand insurer to introduce risk-based pricing for earthquakes in 2018, followed by inland flooding in 2021. In August 2025 Tower expanded its risk-based pricing and public risk rating tools to include landslide and sea surge risks.[37] Tower's risk-based pricing approach ensures customers pay premiums that reflect the specific risks associated with their property, increasing transparency and supporting fairer insurance costs. This strategy has also contributed to strong growth in Tower's home insurance portfolio, particularly in properties assessed as lower risk.[38]
In March 2022, Tower released its new brand identity 'Thinking Ahead', reflecting the company's growth strategy and customer-centric approach.[39] In May 2022, Tower announced the acquisition of TSB's insurance portfolio for $5.2 million. Tower has been underwriting TSB's portfolio since 2004. This was in addition to Tower's acquisitions of Club Marine, ANZs insurance business and a small Westpac legacy portfolio.[40] In 2024, Tower announced a new partnership with Kiwibank.[41]
Tower's current and future partnerships include:
- Westpac, the Australasian multinational banking and financial services company. From July 2026, Tower will underwrite house, contents, motor and landlord insurance products Westpac NZ sells to its customers.
- Kiwibank, the New Zealand state owned bank and financial services provider, which offers its customers house, contents, car and specialist insurance via Tower.[42]
- Trade Me Group, which offers customers online, home, contents and car insurance via Tower under the 'Trade Me Insurance' offering.[43]
- Allianz, one of the world's leading travel insurance specialists, who deliver travel insurance and pet insurance products.[44]
- Coastguard New Zealand, the country's primary maritime search and rescue charity organisation. Tower supports Coastguard's core operations and volunteers.