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Tourism Authority of Thailand

The Tourism Authority of Thailand (TAT) is an organization of Thailand under the Ministry of Tourism and Sports. Its mandate is to promote Thailand's tourism industry, and protect the environment.[2]

History

Its predecessor, Tourism of Thailand, was founded in 1924. Aimed at attracting tourists to Thailand, its responsibility bounced around between the State Railway of Thailand, the Ministry of Commerce, the Ministry of Transport and the Office of the Prime Minister. The current organisation, the Tourism Authority of Thailand (TAT), was established on 4 May 1979.[3]

Initiatives

TAT uses the slogan "Amazing Thailand" to promote Thailand internationally.[4] In 2015, this was supplemented by a "Discover Thainess" campaign.[5]

In 2015, TAT introduced a campaign titled "2015: Discover Thainess."[5] TAT Governor Thawatchai Arunyik said the campaign will incorporate the "twelve values" that Thai junta leader and Prime Minister Prayut Chan-o-cha wants all Thais to practice.[6]

In 2017, the Thai government approved a 144 million baht budget to fund the Michelin Guide in a five-year contract to create Michelin Guides for Thailand, starting with Bangkok. The Michelin Guide to Bangkok was released on 6 December 2017.[7]

At the 69th Cannes Film Festival in 2016, Thailand introduced a cash rebate policy for foreign films shot in Thailand.[8] It took effect in January 2017.

Budget

TAT's budget for FY2017 is 7,094.8 million baht.[9]

See also

  • Tourism in Thailand

References

  1. Tanakorn Sangiam. TAT to attract Chinese tourists from South Korea and Japan markets 26 March 2017, retrieved 27 March 2017^
  2. Five ways Thailand is taking responsible tourism seriously^
  3. Tourism Authority of Thailand names new Director in Mumbai eTurboNews, 2018-08-06, retrieved 2020-03-11^
  4. Tourism Authority Thail. TAT target 10% growth in 2020 with quality markets and responsible tourism Thailand Business News, 2019-07-10, retrieved 2020-03-11^
  5. Pinn Janvatanavit. An open conversation about 'Thainess' Bangkok Post, 2015-06-18, retrieved 2020-03-11^
  6. 2014 Tourist Arrivals in Thailand Drop By 6.6 Percent Khaosod English, retrieved 9 January 2015^
  7. Suchat Sritama. Michelin Guide set to hit Thai tables Bangkok Post, 2017-11-29, retrieved 3 December 2017^
  8. Dusida Worrachaddejchai. Foreign film producers knocking for perks Bangkok Post, 2019-07-06, retrieved 2020-03-11^
  9. Thailand's Budget in Brief, Fiscal Year 2017 Bureau of the Budget (Thailand), 2016, retrieved 21 February 2017^