Tony Moly

Tony Moly is a South Korean cosmetics brand.[1]

Tony Moly was established in 2006 with the support of Tae Sung Industry.[2] The name Tony Moly means "putting style into packaging".[3]

History

• In July 2006, Tony Moly Cosmetics was launched with the support of Tae Sung Industry.
• In April 2008, Soo Hwan Kang was appointed as the new president and 60 stores in Korea were opened.
• In 2009, Tony Moly opened stores in Japan, Taiwan, Hong Kong, China, Vietnam and Myanmar. By November, it had over 120 stores in Korea.
• In 2010, Kim Huonh Cheon was appointed as the new CEO and Tony Moly opened its 200th shop.
• In 2011, Tony Moly opened its 300th shop and in April, Tony Moly opened its first store in the Philippines.[2][4]
• In August 2013, Tony Moly launched in Russia, opening two stores in Rostov-na-Donu and Ulan-Ude.[5]
• In 2013, Tony Moly opened its 10th single shop in Indonesia.[6]
• In 2015, Tony Moly opened a flagship store in New York on July 13.[7] The same year, Tony Moly opened its official store in the Latin American country Colombia. It first began in the cities of Bogota and Medellin.[8]
• In 2016, Tony Moly achieved a total of 825 stores launched in 15 countries.[7]

Spokespersons and models

• Kim Hyun-joong was Tony Moly's endorser for 3 years from 2007 to 2010. On 17 August 2010, Brown Eyed Girls became their new models,[9] along with actor Song Joong-ki.[10]
• On 7 July 2011, T-ara became endorsers of Tony Moly.[11]
• On 17 September 2012, JYJ was chosen as endorsers of Tony Moly.[12]
• On 3 September 2013, Super Junior-M and f(x)'s Victoria were chosen as the new models of Tony Moly.[13]
• On 2 September 2014, Hyuna and B1A4 become Tony Moly's new models.[14]
• On 29 March 2018, BtoB become Tony Moly's new male model.[15]
• On 1 October 2018, amid heavy speculation within the Korean makeup industry, Monsta X became advertising models for its newest lip tint line with a guaranteed contract clause of 24 months.[16]
• On 22 February 2019, it was reported that the group's explosive popularity among overseas K-pop fans made Tony Moly's stock price rise, especially in Thailand, the largest cosmetics market in ASEAN.[17]
• in 2019, Kwon Nara[18]
• in 2020, Kim Sa-rang,[19] Kim Yo-han,[20] Jessi (musician)[21]
• in 2022, Shin Jee-won[22]
• in 2024, Chung Ha[23]

External links

• Tony Moly Colombia
• Tony Moly official website
• Tony Moly international website
• Tony Moly Philippines
• Tony Moly Mexico
• Tony Moly Russia
• Tony Moly Belarus
• Tony Moly Israel
• Tony Moly Jordan