Toca Boca is a Swedish children's mobile video game developer.[3][4] The company is owned by Spin Master and is based in Stockholm, Sweden.
Toca Boca was founded July 18, 2010 by Emil Ovemar and Björn Jeffery, both of whom worked for the Bonnier Group.[5] They released their first application, “Helicopter Taxi” in March 2011.[6][7] Toca Boca's apps has been downloaded over a billion times by users in over 238 markets ever since the first launch.[3]
Toca la boca means "touch the mouth" in Spanish, referencing the logo design of a face with an open mouth; as well as being able to skip an app's intro animation by "touching the mouth".[11]
On October 5, 2023, Toca Boca announced that they would be delisting and merging most of their smaller and older titles into one app titled Toca Boca Jr, as part of a new subscription service targeted towards preschoolers called Piknik.[12]
Games included in the combined offering include Toca Kitchen 2, Toca Kitchen Sushi, Toca Nature, Toca Lab: Plants, Toca Lab: Elements, Toca Builders, Toca Blocks, Toca Mini, Toca Boo, Toca Pet Doctor, Toca Train, Toca Cars, Toca Mystery House, Toca Band, and Toca Dance.
Toca Life is a series of games that encourage the player to imagine stories for characters in the game. The player can drag the character around the screen with their finger and make the characters eat, sit, etc. In the series, there are different locations the character could go to based on the game's theme. (Town, Farm, Office, etc.) There are groups such as Kids, Elders, Babies, and Creatures. The player can add more than one character to a scene. Dressing up the characters was introduced in Toca Life: City.
On November 21, 2018, Toca Boca announced they would be merging all of their Toca Life games into one free-to-play app, titled Toca Life: World. Instead of releasing standalone apps for future themes, additional play sets are introduced over time as in-app purchases.[13]
A web series based on the game, under the title Toca Life Stories, was released on February 21, 2020 on Toca Boca's official YouTube channel. It focused on four close friends with mismatched personalities, Rita, Zeke, Nari, and Leon (the main characters in the Toca Life app series), on a quest to vanquish boredom in their neighborhood of OK Street (based on one of the towns found in Toca Boca World).[14] The series is animated by Canada-based Pipeline Studios, with voices recorded in America-based Studiopolis, despite it being a web series, it aired on some television stations such as Disney Channel France in France, Pop in the United Kingdom, and Cartoon Network in the United States.
On April 30, 2024, Toca Boca Days was announced.[15][16] The game is poised as a significant departure from previous entries in the Toca Life series, utilising a 3D world with multiplayer functionality.[17] On May 2, 2024, Toca began rolling the game out in early access for Australia and New Zealand.[18] Toca shut down Toca Boca Days permanently on August 25, 2025.[19]
Toca Boca has won the following awards:
2025
2022
2021
2020
2019
2018
2017
2015
2014
2013
2012
2011
