Tiv Ta'am (, lit. "Quality Taste") is an Israeli supermarket chain, notable for being the country's most prominent purveyor of pork and other products not complying with the kosher dietary laws of Judaism. Tiv Ta'am is Israel's largest producer and supplier of non-kosher meat,[1] and is also noted for most of its branches staying open during the Jewish Sabbath and on Jewish holidays (except Yom Kippur). Some of its branches are open 24/7.[1] As of 2020, there are over 40 Tiv Ta'am branches throughout Israel. The company is also involved in food processing and formerly in telecommunications.[2]
History
Tiv Ta'am was founded by Kobi Tribitch and Tzachi Lipka in 1989. The company is today a national chain. In addition to the supermarkets throughout Israel, Tiv Ta'am is also involved in food processing and production, including hot dogs, chicken, fish, seafood, dried fruits, cheeses and wine, and formerly in telecommunication, which included the importing, marketing and distribution of telecommunication switchboards.[2]