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Tiffosi

Tiffosi is a Portuguese casual wear brand managed by Cofemel as part of Grupo VNC (VNC Group). Jeans are the main product of Tiffosi, along with T-shirts and sweatshirts. The company listed 300th on the top 500 largest companies in Portugal in 2022 by turnover. Tiffosi is considered the most popular jeans brand in Portugal.

History

Cofemel as a company was established in 1979 and launched the Tiffosi brand in 1991. Tiffosi embarked on the international market in 2006 and the turnover reached 30 million euros in 2007.

In 2008, Grupo VNC acquired Cofemel. Grupo VNC (Vila Nova Carneiro) is led by Portuguese millionaire António Vila Nova with his siblings, who were seasoned in turnaround business in retail sectors.

As of 2015, the company had 70 stores in Portugal. It was also distributing its cloths to over 1 700 clients worldwide.

In 2020, Tiffosi, with a 4.5% market share, ranked second in the children's wear sector in Portugal, preceded by Zara (12.0%) and followed by Mayoral (company) (4.1%).

Controversies

On 30 August 2013, the Dutch-based casual wear brand G-Star filed a lawsuit against Cofemel over copyright infringement of its designs. The case was referred from the Supreme Court of Justice of Portugal to the Court of Justice of the European Union (CJEU) in order to determine whether applied art and industrial designs and models shall be protected under the EU copyright law. The CJEU's judgement is recognized as one of the leading EU cases in intellectual property law.

External links

References

  1. Tiffosi com vida (Vila) Nova Portugal Têxtil, CENIT, 2008-09-25, retrieved 2024-12-22^
  2. Cofemel é a melhor do sector Portugal Têxtil, CENIT, 2016-12-14, retrieved 2024-12-22^
  3. Contacts retrieved 2024-12-22^
  4. Court of Justice of the European Union. Judgment of the Court (Third Chamber) of 12 September 2019. Cofemel – Sociedade de Vestuário SA v G-Star Raw CV. Case C-683/17 EUR-Lex, 2019-09-12, retrieved 2024-12-22^
  5. 500 Maiores Empresas de Portugal ranking based on turnover in 2022, Listagem, retrieved 2024-12-22^
  6. Olivier Guyot. Tiffosi rolls out one-size jeans us.fashionnetwork.com, 6 February 2015^
  7. Tiffosi may be the number 1 jeans brand in Portugal, also the country of origin, but this brand is also gaining popularity in the Benelux! It is not surprising that Tiffosi is seen more and more often; the brand is trendy, cool, casual, contemporary and to top it off affordable! en.mauriksmodeagenturen.nl^
  8. Helena C. Peralta. António Vila Nova, o empresário dono da Tiffosi e da Trofa Saúde Forbes Portugal, 2024-01-28, retrieved 2024-12-22^
  9. Childrenswear in Portugal – Sector Overview, Brand Shares, Market Size and Forecast to 2025 GlobalData, 2021-08-31, retrieved 2024-12-22^
  10. European Union Intellectual Property Office (EUIPO). Recent European Case-law on the Infringement and Enforcement of IPRs EUIPO, 2024^