Thrills

Thrills is a Canadian brand of chewing gum. It was originally produced by the O-Pee-Chee company of London, Ontario, Canada[1] which was subsequently bought by Nestlé in 1996.[2] It is known for its purple colour and distinctive flavour. Comparisons of its flavour to soap are so prevalent that recent packaging states "IT STILL TASTES LIKE SOAP!".[3]

Thrills once came in a paper envelope or blister pack, but now comes in a cardboard package similar to a Chiclets box. It is now made in Spain for Tootsie Roll Industries.[4] There are ten pieces of gum in each package and each package has the dimensions of 22 x 9.8 x 4.7 cm.