Thirteen Lune is an e-commerce beauty website launched in 2020 and based in West Hollywood.[1]
History
Thirteen Lune was co-founded by Nyakio Grieco, a Los Angeles-based beauty entrepreneur, and Patrick Herning, the CEO of plus-sized fashion brand 11 Honoré.[2] The company initially launched with 13 brands. By the end of 2021 the company carried 100 brands.
In October 2021, JCPenney announced a partnership with Thirteen Lune to bring their items into 10 of the retailer's physical stores.[1] In January 2021, Thirteen Lune raised $1 million from Sean Combs, Gwyneth Paltrow,[3] Naomi Watts, Gregg Renfrew, Tracey Cunningham (Mèche salon), Nicole Avant