Thirteen Lune is an e-commerce beauty website launched in 2020 and based in West Hollywood.[1]
History
Thirteen Lune was co-founded by Nyakio Grieco, a Los Angeles-based beauty entrepreneur, and Patrick Herning, the CEO of plus-sized fashion brand 11 Honoré.[2] The company initially launched with 13 brands. By the end of 2021 the company carried 100 brands.
In October 2021, JCPenney announced a partnership with Thirteen Lune to bring their items into 10 of the retailer's physical stores.[1] In January 2021, Thirteen Lune raised $1 million from Sean Combs, Gwyneth Paltrow,[3] Naomi Watts, Gregg Renfrew, Tracey Cunningham (Mèche salon), Nicole Avant,[3] Patrick Finnegan (venture capitalist) and Sydney Holland (Urban and The Mystic).[4]
In November 2021, Thirteen Lune closed a $3 million funding round by Fearless Fund, Capstar Ventures, Fab Ventures, Swiftarc Ventures and Gaingels.[5]
In September 2022, JCPenney announced plans to expand its partnership, adding Thirteen Lune products to more than 600 stores around the country, while also ending its brick-and-mortar relationship with Sephora.[6] In addition to offering 65 BIPOC-owned beauty brands, the store's associates will also receive training on how to address diverse beauty needs.[6]
Products
Thirteen Lune is a direct-to-consumer company that highlights skin care, makeup, hair care and wellness items almost exclusively (90%) from Black and Brown-owned companies.[7] Their products are primarily targeted at under-represented people of color.[8] The remaining 10% represent Ally Brands, which are selected brands the retailer recognizes for their continued efforts to "be exclusive in product assortment and promote change beyond beauty."[8]
External links
References
- Leigh-Ann Jackson. This L.A. beauty and hair-care guru is rearranging the industry in her image Los Angeles Times, 2021-10-13, retrieved 2022-01-02^
- Introducing JCPenney Beauty, the Retailer's New, Fully Inclusive Beauty Experience www.businesswire.com, 2021-07-20, retrieved 2022-01-02^
- Angelique Jackson. CAA Signs Beauty Entrepreneur, Thirteen Lune Co-Founder Nyakio Grieco (EXCLUSIVE) Variety, 2022-08-25, retrieved 2022-08-25^
- Ryma Chikhoune. Thirteen Lune Raises $1 Million, Invested by Sean Combs, Gwyneth Paltrow, Naomi Watts WWD, 2021-01-15, retrieved 2022-08-12^
- Taylor Bryant. Thirteen Lune Closes $3M Funding Round Led By Fearless Fund Beauty Independent, 2021-11-03, retrieved 2022-08-06^
- Andrea Bossi. Thirteen Lune's Inclusive Beauty Offering Will Expand Into 600 JCPenney Stores Fashionista, 2022-09-20, retrieved 2022-10-20^
- Jasmine Browley. Black Beauty Retailer Thirteen Lune Closes $3M Seed With Black-Founded Fearless Fund As Lead Essence, 2021-11-05, retrieved 2022-09-15^
- Nerisha Penrose. Thirteen Lune Is the One-Stop-Shop For Your Favorite Black Beauty Brands ELLE, 2020-12-02, retrieved 2022-01-02^