The Vitamin Shoppe (formerly Vitamin Shoppe Industries, Inc., stylized as the VitaminShoppe) is an American, New Jersey–based retailer of nutritional supplements. It also operated three stores in Canada under the name VitaPath from January 2013 until March 2016.
The firm provides approximately 7,000 different SKUs of supplements through its retail stores and over 17,000 different SKUs of supplements through its retail websites.[2] It was acquired by Franchise Group on December 16, 2019.[4]
In May 2025, Kingswood Capital Management and Performance Investment Partners announced that they had completed the purchase of the company.[5]