The Trump Network
In 2008, Donald Trump began searching for a network marketing company with which to become associated. Trump's lawyer Jerry Schrager met DeCaprio during a business presentation that DeCaprio was doing in New York City.[6] At the time, Ideal Health was seeking a partnership to increase its recognition. Trump met with DeCaprio and the Stanwoods at Trump Tower in Manhattan. Trump later recalled, "We hit it off. I checked into their past, and they were solid people. They had a nice track record, but even more importantly they had a lot of people who thought highly of them."
In March 2009 Trump agreed to license his name to the company, which would be re-branded as the Trump Network. Trump also agreed to make occasional appearances at events to promote the company's products. Trump had initially considered taking a financial stake in the company. DeCaprio remained as the president of the company,[6] while Todd Stanwood served as the chief executive officer and Scott Stanwood served as the vice president of communications. The Trump Network launched on November 13, 2009, with a ceremony attended by Trump and held at the Hyatt Regency hotel[7] in downtown Miami.[8][9]
Trump referred to the company as a "rescue and recovery program" for people who were suffering from the effects of the Great Recession and who needed extra income. For $48, people who wanted to be salespeople could buy a marketing kit and three months of access to a personalized web site to promote the company products. Also available was a $497 package that also included coupons, CDs, and sales tips. Marketers had the right to sell any unsold inventory back to the company.[10] Packaging for the company's products was imprinted with Trump's family crest, but the lineup of products remained mostly the same.[6] Trump created a scientific advisory committee to evaluate the products sold by the company. Trump also registered 18 negative Internet domain names, including TrumpNetworkFraud.com and DonaldTrumpPonziScheme.com, to prevent websites from being registered with those names.[11]
As of March 2010 Trump Network products were available in each U.S. state, with plans to expand to other countries. By then the company had relocated to a larger building at 428 Newburyport Turnpike in Rowley, Massachusetts.[12][13] The company had previously been headquartered at 12 Kent Way in Byfield, Massachusetts.[14]
The presence of Trump's surname increased the number of salespeople who signed up with the company.[15] By December 2010, the company had grown 373 percent since Trump became involved,[16] and had doubled its staff to approximately 50, with an additional 20,000 salespeople worldwide, up from 5,000 people prior to Trump's involvement. The company stated that revenue, at that time, was nearly $40 million.[15] Stephanie Castagnier, Liza Mucheru-Wisner, and Steuart Martens, who were candidates on the tenth season of Trump's reality television series, The Apprentice, became salespeople for the Trump Network.[17][16]
As of January 2011, the Trump Network had plans to add additional products and expand to Europe and Asia, while Trump hoped for the company to ultimately become larger than Amway, its largest competitor.[6] That month, DeCaprio addressed claims that salespeople were not earning money through the company: "Many times, if people aren't having success in recruiting, it has to do with not believing in themselves." Trump stated, "This is supposed to be a second income for people. This is not about them quitting their job. [Though] for some of them, it might lead to that."[6] In late 2011, Trump's licensing contract with the company ended.[18] Bioceutica purchased the Trump Network's assets in early 2012 for an undisclosed amount of money,[18][19][20] marking the end of the company.
Some salespeople were disappointed to learn that Trump did not have a larger role in the company.[18][20] In January 2016, Scott Stanwood declined to discuss the company because of confidentiality agreements. Trump's lawyer, Alan Garten, said many salespeople did "very well" and noted that Trump's role in the company was limited to the licensing of his surname and to providing motivational speeches to salespeople:[18] "Anyone who claims that they were not aware of the extent of Mr. Trump's role is lying to himself." The company's website had included a disclaimer that read, "The Trump Network is not owned nor are any products sold over 'The Trump Network' developed or manufactured by Donald J. Trump or any entity owned or controlled by Donald J. Trump."[21] Garten later stated that Trump's role "was clearly disclosed, to everyone involved in the company and its members, whether it be in the member's independent contractor agreements, the marketing materials, or on the products themselves."[18]
