The Swarm (roller coaster)

The Swarm is a steel roller coaster located at Thorpe Park in the United Kingdom. The Swarm was the world's second Wing Coaster model designed by Swiss roller coaster manufacturer Bolliger & Mabillard and the first one located in the United Kingdom.[3] Construction commenced in May 2011, and the coaster opened on 15 March 2012.[4]

Between 2013 and 2015, the rear two rows of each train were reconfigured to face backwards, while the first five rows continued to face forwards. This modification was accompanied by the promotional slogan “Brave It Backwards.” All rows on the trains were returned to their original forward-facing configuration in 2016.

The 2543 ft ride stands 127 ft tall and features four inversions along with a heavily-banked left turn. Riders experience speeds of up to 59 mph and 4.5 times the force of gravity. A marketing campaign for the ride dubbed LC12 - The End is Coming began eleven months before The Swarm opened to the public. It has generally been well-received, ranking highly amongst other winged roller coaster designs.

History

In 2010, planning for The Swarm began behind closed doors. The ride was codenamed Project LC12 in the early process of its planning and construction.[5][6] On 31 January 2011, Thorpe Park submitted a planning application for their 2012 ride to the Runnymede Borough Council.[7][8] The website gave further information about the new ride's theme, that of an apocalyptic battle.[9]

At the time of the ride's announcement construction was already underway. The track for The Swarm was complete by 18 November 2011.[10] Clearance testing started almost immediately; the first operational test run was completed on 17 January 2012.[11][12]

On 15 March 2012, The Swarm officially opened to the public. In January 2013, Thorpe Park announced that the last two rows on The Swarm would be rotated to face backwards for 2013, a first for a Wing Coaster. The park's tag line for this experience is 'THE SWARM- Brave It Backwards'. The park additionally announced that they were adding a damaged, mangled billboard, which the train travels through.[13][14] In 2016, the seats were returned to all facing forwards.[15]

Characteristics

Ride experience

The roller coaster begins in the station, which is built to look like a partially destroyed church with an upturned police trailer housing the ride operators,[22] and climbs up a 38.7 m chain lift hill.[4][23] Upon reaching the top of the lift hill, the track twists 180 degrees anticlockwise, so that riders are upside down, before plunging down the world's first dive drop element. The train then proceeds to dive under the wing of a wrecked plane and into a zero-g roll 30.6 m above the ground before passing narrowly through a themed billboard, immediately following which the on-ride photo is taken. It then enters an inclined loop 23 m in height.[24] The ride continues into a turnaround featuring a wrecked helicopter with slow-spinning rotor blades in the centre. At this point riders on the right hand side of the train experience a near miss with the water surrounding the helicopter. This is followed by a corkscrew, which passes through the inclined loop.[21][24] Upon leaving the corkscrew, the train curves past a crashed fire engine with water and fire effects and proceeds through a keyhole: a partly destroyed church tower.[21][24] The ride then flies over the station and enters into a last inline twist before a mid-course brake run. Following this, the train makes a banked left-hand turn (which despite being directly after a brake run, can generate strong forces for riders on the rear-right of the train) into the final brakes. The train then goes back into the station.[17] The ride previously featured an on-ride video camera, filming riders and allowing the purchase of a DVD afterwards; this was removed sometime in 2016.

Marketing

In late April 2011, Thorpe Park began an advertising campaign for LC12 consisting of "The end is coming" posters in the park and a teaser website, LC12.net. The LC12.net website featured a brief description hinting at the possible theme of the ride alongside a countdown until 1 August 2011.[25] As the date of the ride's announcement approached, Thorpe Park released a video via Facebook stating that "WAR is coming".[26]

On 25 January 2012, it was reported that an incident occurred when testing The Swarm.[27] Limbs of test dummies were broken off when the ride passed an object that was located too close to the track.[28]

In March 2012, Thorpe Park announced it had contracted the band You Me at Six to create the world's first roller coaster single for the launch of The Swarm. The song, "The Swarm", was released on iTunes on 18 March 2012, a few days after the opening of the roller coaster.[29] The song entered the UK Singles Charts at number 23.[30]

Reception

The Swarm received mixed responses in its opening season. The park declared the attraction a commercial disappointment in its following years, after disappointing guest attendance to the park; this partially led to the brief "Brave it backwards" feature in 2013. Blogger Nick Sim of Theme Park Tourist praised the attraction, saying that it packs "a number of incredible elements into its compact circuit". Sim stated the ride had "fallen just short of our sky-high expectations" mainly because of "its short ride time". He rated the ride 4 out of 5.[31] Joanna Churchill of the Daily Mirror gave a review of the backwards ride, stating that it is "a whole new adrenaline-pumped experience that is simply not for the faint-hearted". Churchill stated that her "blood pressure and heart rate went through the roof", but "there was barely time to process what was happening before we were back on terra firma".[32]

In Mitch Hawker's worldwide Best Roller Coaster Poll, The Swarm debuted at position 68 out of the 365 roller coasters in the poll. When compared with other Wing Coasters debuting in the 2012 poll, The Swarm performed fairly well; X-Flight at Six Flags Great America ranked 58, Wild Eagle at Dollywood ranked 87, and Raptor at Gardaland ranked 113.[33] It did not place in Amusement Today's Golden Ticket Awards in 2012, 2013 and 2014, but made its first appearance in 2015 ranked at 30.[34]

Despite the positive reviews, however, The Swarm failed to increase attendance. Park gate figures fell by 200,000 following the addition of the coaster. The park itself, as well as many others, have blamed the park's branding from 2009 to 2012 as the issue.

See also

• 2012 in amusement parks
• Merlin Entertainments

External links