The Sunday Post is a weekly newspaper published in Dundee, Scotland, by DC Thomson, and characterised by a mix of news, human interest stories and short features. The paper was founded in 1914 and has a wide circulation across Scotland, Ulster (chiefly across Northern Ireland and County Donegal), and parts of Northern England.
The current editor is Thomas Hawkins.
Sales of The Sunday Post in Scotland were once so high that it was recorded in The Guinness Book of Records as the newspaper with the highest per capita readership penetration of anywhere in the world; in 1969, its total estimated readership of 2,931,000 represented more than 80 per cent of the entire population of Scotland aged 16 and over.[2] The Sunday Post has seen a decline in circulation in common with other print titles; in 1999, circulation was around 700,000, dropping to just under 143,000 in December 2016, with a year-on-year fall of 13.5% recorded for 2016.[3]
2007 saw DC Thomson launch an advertising drive for The Sunday Post, primarily used on buses, in which the exclamation "Strip Sensation!" is seen by a picture of the folded paper displaying its masthead; next to this is the tagline punning on the exclamation: "A thoroughly decent read".
The newspaper backed a "No" vote in the referendum on Scottish independence.[4]