The Row is an American luxury fashion label established by Mary-Kate and Ashley Olsen in 2006 in New York City. The Row produces ready-to-wear clothing, footwear, handbags and accessories. The label has five monobrand stores and is available in 37 countries. The brand has been described as "an American answer to Loro Piana and Phoebe Philo-era Céline".[1]
History
The idea for the brand started as a personal project in 2005 when Ashley Olsen challenged herself to create a perfect T-shirt.[2] She tested the design on a variety of women of all body shapes and ages in an attempt to find a "commonality in fit and attitude".[3] In 2006, the Olsens created a 7-piece collection that included the T-shirt, a pair of cotton sateen leggings, and a cashmere wool tank dress. Barneys New York