The Pizza Company (Thai: เดอะ พิซซ่า คอมปะนี) is a Thai multinational pizza restaurant chain and international franchise founded in 1980 in Bangkok, Thailand, by William Heinecke. The brand was officially launched in 2001 after Minor International rebranded its existing Pizza Hut stores, and it quickly dominated the Thai market. Managed by Minor Food Group, the company operates 597 stores across nine countries, primarily through franchise agreements in Southeast Asia and the Middle East. The menu features Italian-American cuisine like pizza and pasta alongside localized dishes, such as the Tom Yum Goong Pizza in Thailand. The brand is widely known in its home market for its "Buy 1 Get 1 Free" promotions and a 20-minute delivery guarantee, which popularized its "1112" hotline.
History
The Pizza Company opened a branch in Thailand, it was founded by Minor International, led by William E. Heinecke. The brand’s origins trace back to 1980, when Minor International acquired the master franchise of Thailand for Pizza Hut and had later taken the chain up to more than one hundred stores, making it the top pizza market back at the time.
In 1999, the parent of