The Counter is a high-end casual dining restaurant chain in the United States, Mexico, Ireland, Saudi Arabia, Ghana, and Japan offering custom-topped gourmet burgers with over a million possible burger and burgers-in-a-bowl combinations through a checklist-style menu.
History
The Counter was founded in Santa Monica, California, United States in 2003 by Jeff Weinstein.[2]
Recognition
The Counter was launched into the public eye when Gayle King mentioned it on The Oprah Winfrey Show on February 24, 2006,[3][4] It has also been listed as number 15 on Alan Richman's The 20 Hamburgers You Must Eat Before You Die in GQ Magazine.[5]
In the August 14, 2005 issue, Nation's Restaurant News named The Counter as one of "2008's Six Hottest Concepts." [6]
Locations
At 45 units, The Counter is a mostly full-service, build-your-own burger concept. As of 2016, the company was also growing a fast-casual sister concept called BUILT Custom Burgers, with six locations in the US, one in Canada, and one in Ghana.[7]
See also
External links
References
- Nancy Victor. MTY Food Group names Eric Lefebvre as new CEO Verdict Food Service, 3 May 2018^
- The Counter concept moves into Greater D.C. Washington Business Journal (2007-06-22)^
- The Oprah Winfrey Show, February 28, 2006^
- The Oprah Winfrey Show, Episode 5942, Transcript^
- Alan Richman. The 20 Hamburgers You Must Eat Before You Die GQ, 2006-02-09, retrieved 2018-01-19^
- FranchiseWorks, Nation's Restaurant News, August 25, 2008 retrieved September 3, 2008^
- The Counter refocuses on burger customization nrn.com, 13 June 2016, retrieved 2016-06-27^