Growth and expansion (2000–present)
In 2003, Ascott acquired a 50% interest for EUR84.2 million (SGD47.5 million) in Citadines, a pan-European serviced residence chain with properties across France, the UK, Belgium, Spain and Germany, thereby increasing its overall portfolio to 13,500 serviced units in 37 cities across 16 countries.[9] By 2004, Citadines was acquired fully for an additional EUR74.3 million (SGD154.2 million) by Ascott, which by then owned three brands: Ascott The Residence, Citadines and Somerset.[10]
In 2014, Ascott entered a strategic partnership with Quest Apartment Hotels (hereinafter referred to as “Quest”), then the largest serviced apartment provider with 112 properties in Australia, by acquiring 20% stake in the company for AUD28.8 million (SGD32.3 million).[11] In 2017, Ascott increased its stake in Quest to a majority share of 80% for AUD180 million (SGD191 million), propelling it to become the largest serviced residence provider in Australasia, with 11,000 units in 180 properties located across cities in Australia, New Zealand and Fiji.[12]
In 2016, Ascott launched its new co-living brand, Lyf, which develops upscale communal accommodation for young travellers, in order to accommodate millennials who continue to rapidly enter the work force and are becoming the focal point of economic innovation.[13] Lyf develops co-living spaces that provide upscale communal accommodation for young travellers. New signings for Lyf were acquired for properties in China, Australia, Japan, Malaysia, the Philippines and France.[14] To date, Lyf has since debuted in Australia, China, Japan, Singapore and Thailand.
In 2017, Ascott acquired an 80% majority stake for USD33.7m (SGD46.7m) in Synergy Global Housing, a US-based corporate accommodation company that has a strong foothold in the United States, particularly with corporations and high-tech powerhouses based in Silicon Valley. With this acquisition, Ascott tripled its portfolio in the USA to approximately 3,000 units.
In 2018, Ascott acquired a 70% majority stake for USD25.9 million (SGD35.4 million) in Indonesia's Green Oak Hotel Management (GOHM), the holding company of TAUZIA Hotels (hereinafter referred to as “TAUZIA”), one of Indonesia's top five hotel operators.[15] At the time of acquisition, TAUZIA operated close to 20,000 units in 122 hotels across Indonesia, Malaysia and Vietnam. The acquisition was a strategic move by Ascott to access the rapidly expanding middle-class business hotel segment, with about 70% of TAUZIA's hotels catering to business and convention travellers and the remainder to leisure travellers.[16]
In 2022, Ascott acquired serviced apartment brand, Oakwood, from Mapletree Investments. The purchase consideration was not disclosed, and the transaction added some 81 properties and about 15,000 units to Ascott’s global portfolio.[17]
