TheBlu is a digital media franchise that utilizes virtual reality technology to create 3D-rendered, interactive simulations of underwater environments in the world's oceans. Iterations of TheBlu have appeared as applications for the Samsung Gear VR and HTC Vive headsets and on the Steam and Oculus stores. In 2018, the most recent project in the franchise (TheBlu: Deep Rescue) was launched using the Dreamscape Immersive platform, allowing up to six users to engage in a location-based experience. TheBlu was initially released as an interactive web application and screensaver by Wevr in 2011.
History
TheBlu was originally conceived in 2010 by Neville Spiteri and Scott Yara, co-founders of Wemo Media (now known as Wevr).[1][2] It was launched as a web application and interactive screensaver in 2011.[3]