Tenson is an outdoor clothing designer and manufacturer that was founded in 1951 by the entrepreneur Paul Rydholm in Varberg, a coastal town in western Sweden.[1][2][3] Tenson has also developed its own technologies and material such as MPC Moisture Permeability Coating and mpc extreme AIR PUSH.
Tenson develops, markets and sells products into three categories: outdoor, ski and lifestyle.[4] The brand's market includes Scandinavia, the Netherlands, Belgium, the UK, Germany, Austria and Switzerland.
In 2023, the brand was acquired by the Swedish group New Wave Group.[4][5]