Tealive is a Malaysian tea beverage chain established in 2017. It is owned by Loob Holding Sdn. Bhd.[2] It was founded as a demerger of the then-existing Malaysian franchise network of Taiwanese company Chatime after long-standing disagreements between both Loob and Chatime over brand royalties and supply chain management.[3][4] It has since spread as the largest lifestyle tea brand in Southeast Asia with branches in Brunei, the Philippines, Cambodia, Myanmar, and Vietnam. As of 2023, Tealive has over 800 branches throughout Malaysia.[5] Among the items sold at Tealive are pearl milk tea and various flavored teas.
History
Tealive was introduced on February 17, 2017, by Bryan Loo, who was the Loob's Chief Executive Officer by introducing Tealive as his brand to take tea to a higher level.