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Tata Cliq

Tata CLiQ (stylised as TΛTΛ CLiQ) is an Indian e-commerce company based in Mumbai, India.[2] It is owned by Tata Digital, under the Tata Group.[3] Tata CLiQ operates in categories such as Fashion, Footwear, and Accessories. Tata Group's E-commerce platform, Tata CLiQ.

History

Tata CLiQ was launched on 27 May 2016.[4] It tied up with Genesis Luxury Fashion to sell international luxury brands[5] and partnered with Adobe for digital shopping.[6] It launched Tata CLiQ Luxury, a luxury fashion and lifestyle venture, in December 2016.[7][8] In mid-2022, Tata CLiQ exited its consumer electronics business, with the division being integrated with Croma, Tata’s flagship consumer electronics retail chain.[9]

On May 24, 2017, Tata CLiQ collaborated with American clothing brand Brooks Brothers.[10]

Indian film actress Twinkle Khanna became the brand ambassador of Tata Clique for 2025.[11]

Business Model

TataCLiQ has an omni-channel marketplace model.[12] Tata CLiQ is the flagship digital commerce initiative of the Tata Group, the India-headquartered global conglomerate with over US$100 billion in annual revenue.

Tata CLiQ Luxury

Tata CLiQ has a luxury fashion brand named Tata CLiQ Luxury which houses apparel and accessories for men and women by luxury and bridge-to-luxury brands.

On Feb19 2024, Tata CLiQ Luxury launched the ReLoved Store, which primarily serves used luxury watches.[13]

In August 2025, Tata Clique Luxury with Sabyasachi launched first digital jewellery boutique in India.[14] In September 2025, Tata Clique Luxury along with HSBC launched Luxe Avenue boutique.[15]

See also

  • E-commerce in India
  • Online shopping
  • Retail-Westside, Tanishq, 1mg, Zudio etc.
  • Omnichannel order fulfillment

External links

References

  1. Tata CLiQ Competitors, Revenue and Employees - Owler Company Profile owler.com, Owler, retrieved 2019-04-26^
  2. Writankar Mukherjee. Tata CLiQ takes on bigger rivals with big discounts economictimes.indiatimes.com, The Economic Times, 2018-03-28, retrieved 2019-04-26^
  3. Tata Unistore to launch its e-commerce platform, Tata CLiQ www.tata.com, Tata, retrieved 2019-04-26^
  4. Tata Enters E-Commerce Market With Apparel, Electronics Site 'Cliq' gadgets.ndtv.com, NDTV Gadgets, 27 May 2016, retrieved 2019-04-26^
  5. Anumeha Chaturvedi. Tata CLiQ ties up with Genesis Luxury, to bring international brands for online portal economictimes.indiatimes.com, The Economic Times, 2016-05-20, retrieved 2019-04-26^
  6. PTI. Tata Cliq, Adobe partner for enhancing digital shopping experience thehindubusinessline.com, Business Line, 12 April 2018, retrieved 2019-04-26^
  7. Tata CLiQ launches Tata CLiQ Luxury economictimes.indiatimes.com, The Economic Times, 2016-12-21, retrieved 2019-04-26^
  8. Friday, 26 July 2019 Tata Cliq History 12 June 2016^
  9. Tata Cliq exits electronics business July 2022^
  10. FashionNetwork com US. Tata Cliq Luxury adds American brand Brooks Brothers to brand portfolio FashionNetwork.com, 24 May 2017, retrieved 2024-07-28^
  11. Twinkle Khanna spills the beans on her shopping confessions with Tata CLiQ Luxury - Exchange4media e4m, 19 May 2025^
  12. The store at your fingertips: Tata CLiq, the Omnichannel Marketplace Apparel Resources India, 18 November 2019^
  13. Tata CLiQ to have a bigger pre-owned luxury basket: CEO Gopal Asthana^
  14. Sabyasachi with Tata CLiQ Luxury Launches Digital Boutique in India Impact is weekly^
  15. Tata CLiQ Luxury, HSBC launch Luxe Avenue boutique for India’s premium shoppers Business Today, 3 September 2025^