Tanishq is an Indian jewellery brand owned by Titan Company.[2] Founded in 1994, it is based in Bengaluru. As of 2023, it has more than 400 retail stores across India, the UAE, the US, Singapore and Qatar.[3]
History
By the end of the 1980s, Titan launched Tanishq, which focused largely on exports to European and American markets, in an attempt to increase its foreign exchange reserves. In the early 1990s, India's exchange crisis was resolved, and Titan Company shifted the focus of the brand to the Indian market. A pilot plant was set up in August 1992 and the production began in 1994, and Tanishq's first store opened in 1996 at Chennai Cathedral road. Tanishq was the first jewellery retail chain in India.[4]
The first years of Tanishq recorded consistent losses. In 2000, Managing Director Xerxes Desai chose Bhaskar Bhat to succeed him. Starting in 2000, its net worth started to grow, and by 2003, Tanishq was among the top 5 retailers in India, and made up 40% of the Titan Company's revenue.