Taiwan Television Enterprise, Ltd., commonly known as TTV and formerly known as Central Television and Voice of Taiwan, is the first terrestrial television station in Taiwan.[1] It was established on April 28, 1962, and began formal broadcasting on October 10, 1962, as a free-to-air channel.[2][3] It was the first television company established in Taiwan.[4][5]
During its early years, TTV became known for pioneering a number of popular and innovative television programs. In recent years, the station has experienced a resurgence in viewership following a partnership agreement with Sanlih E-Television to promote and broadcast the latter’s shows. TTV's pop idol dramas have frequently achieved high ratings, though viewership has at times fluctuated depending on the plotlines and the popularity of the cast.
Following the implementation of media reform laws, TTV was designated for privatization in 2007.[6]