Tacori is an American jewelry design house and manufacturer based in Glendale, California. The brand is heavily associated with bridal jewelry.
History
The company was established by Haig Tacorian and his wife Gilda, both coming from Romania and of Armenian heritage. Gilda's father was a jeweler in Romania during the 1950s by the Communist Regime of Romania. Gilda and her family were granted to emigrate from Romania to The United States in 1962, with Haig following in 1970. In 1972, the couple joined Gilda's father in founding a new jewelry company in California, B&T Jewelers. Seven years later, Gilda and Haig founded their own company, Tacori, which was based in the Downtown LA Jewelry District. In 1998, Haig commissioned an engagement ring from a fellow jeweler,[1] Garo Kourounian, which had a design that included a crescent shape which matched the top two curves of a heart. The heart design evolved and became Tacori's signature crescent silhouette. The couple's children and other relatives have joined the family business.[2]
Originally focused on selling pearls, the company expanded into diamonds in the early 1990s and by 2005 had become heavily identified with bridal jewelry, including engagement rings and bridal wear accessories.[3]