TX Watch Company

The TX Watch Company was launched in 2006 by the Timex Group, an international holding group and corporate parent of global watchmaking companies, including Timex Group USA, Inc.,[1] TMX Philippines, Inc., and Timex Group India Ltd.

Under the TX brand, Timex marketed a line of quartz watches — debuting in Europe in late 2006 and in the US in June 2007. They were noted for a proprietary microprocessor-controlled, multi-motor, multi-hand technology that enabled a range of specialized complications atypical to non-digital, analog watches — an array of functions either not possible or highly impractical in a mechanical movement.[2]

Marketed under the Technoluxury trademark, Timex discontinued the TX Watch Company and its brand in 2011 — migrating its multi-motor, multi-hand technology to the Timex Intelligent Quartz (IQ) sub-brand in 2012.

Technology

TX watches were engineered in Pforzheim, Germany over a five-year period, to six sigma standards.[3]

Marketing

TX timepieces were marketed under the Technoluxury tagline — as wrist instruments rather than watches — offering 'innovative technology and affordable luxury' and marketed primarily to a 25–45 years old male demographic.[8][9]

Marketed globally, initially in the United States, Canada, Mexico, Germany and Poland, TX offered numerous models across fifteen numbered 'series' and more than seventy models (color and band variations) — with a price range in Europe of €245 to €545 in Europe and in the United States from $375 to $626[10] — at the time, “the highest price yet for a Timex-developed product,” according to Herb Doscher, TX's U.S. brand manager. [11] In the U.S., watches came with a two-year warranty.

Models

TX perpetual calendar watches provide accurate day, month and date until 2100, account for short months and leap years, and require no adjustment on months with less than 31 days. They also feature retrograde dials, where a hand moves, for example, from day to day (of the week) and then back to the original position after Sunday.

TX chronographs feature a flyback function, a hand that moves (e.g., to indicate the time) along a segment of a circle, can be stopped independently and then springs backward to its starting position when it reaches the end of the scale. The flyback also has the ability to stop the chronograph at each lap to note the lap time. The chronograph continues to run and will “fly-back” to the proper current reading for the total time being measured.[5]

300 Series - Perpetual Calendar (2006, ten models)[3]
310 series - Classic Perpetual Calendar (2010, _ models, Baselworld)
400 Series - Perpetual Weekly (2009, five models)
500 Series - World Time: (2006, nine models, 24 cities, winter/summer hand)[3]
510 Series - World Time Continental (2009, four models, tonneau case)
530 Series - World Time Airport Lounge (2009, six models, globe-embossed dial)
550 Series - World Time Sport (2009, seven models)
600 Series - Pilot Flyback Chrono (2009, 2010, four+ models, titanium case, dual time zone)
610 Series - Classic Flyback Chronograph (2010, _ models, Baselworld)
650 Series - GT Fly-Back Chronograph (2010, Baselworld)
730 Series - Sport Flyback Chrono (2009 four models, bracelet, stopwatch, dual time zone compass)
770 Series - Flyback Chrono (2009, seven models, stopwatch, dual time zone compass)

Design features

Design features varied per model, including:

Hands treated with super-luminova luminescent pigment for low-light legibility
Flush or curved (per model) sapphire crystals with back-applied anti-reflective coating
Stainless steel bracelets with solid end links (SELs); silicone or leather straps with deployment buckles
Screw-down crown (e.g., (300, 500, 600 series)
Signed, enameled or engraved crown with 'TX' logo
Bidirectional rotating, ratcheted bezels
E6B 'whiz wheel' circular slide rule
Circumferential tachymeter
Date window, or exposed date indicator
Sculpted, three-dimensional dials
Dial guilloché
Engraved casebacks
Premium case materials (e.g., 316L stainless steel, titanium) and finishes (e.g., PVD

type	Subsidiary
foundation	2006
defunct	2011
area served	Worldwide
industry	Watchmaking
parent	Timex Group
homepage	www.txwatches.com (defunct)

Technology

Marketing

Models

Design features

Discontinuation

Intelligent Quartz (IQ)

External links

References