TV Sergipe is a Brazilian television station based in Aracaju, capital of the state of Sergipe. It operates on channel 4 (33 digital UHF) and is affiliated to TV Globo. It belongs to the Sergipe Communication Group, owned by Lourdes Franco, also responsible for FM Sergipe. His brother-in-law, Walter Franco, is also responsible for TV Atalaia, however there are no links between the two stations.
History
In the early 1960s, Irineu Fontes, a radio salesman, travels to São Paulo to see the impact of television on locals. Upon returning to Aracaju, he held talks with the mayor of the time, Godofredo Diniz, who was interested in finding money for the first television antenna in the state. A relay station was installed at Morro do Urubu, but the reception of the signal coming from Recife's TV Jornal was precarious, coming at a low power.[1]
Earlier, in 1959, later TV Excelsior staff member Nairson Menezes set up a campaign for the implementation of a television station in Sergipe, which failed. Upon returning to Sergipe later in the 60s, he finds a partnership with businessman Francisco Pimentel Franco. The station became the first to have equipment manufactured in Brazil, with Maxwell providing its equipment. In 1967, a test broadcast was conducted, followed by a three-month authorization in 1968.